Verizon Wireless Company

(Part 2)


C. Analyze the company’s strategy

1. Discuss the specific generic business-level strategies and corporate-level strategies used by the company to compete in the industry.

Customers are the center of Verizon’s corporate strategy. While the company is continually developing innovative and advanced products and services, the needs of the consumer are evaluated first when making a strategic decision. Verizon is shifting its strategy toward ‘growth’ markets, and is focusing on meeting consumer demand in areas trending toward continued growth, such as the mobile data sector.

Verizon employs a high level of social responsibility, and realizes the benefits their technology solutions can provide to the communities they serve.