LinkedIn Guidance

(Part 2)


Next, start developing your own profile by first reading the material posted on LinkedIn’s New User Guide (, which covers these topics:

  • Own a profile that truly represents you.
  • Ensure your connections represent your ‘real-world’ network.
  • Leverage the power of your LinkedIn network!

Check out an extreme makeover of one person’s LinkedIn profile: see the ‘before’ with critique at; view the ‘makeover’ at:


Searching on LinkedIn


LinkedIn allows you to search profiles for diverse information and contacts. You can search for people, references of job applicants, and answers to questions on a wide variety of topics. For a complete ‘how-to’ of LinkedIn’s search functions and advanced search tips, visit:

Adhering to LinkedIn EtiquetteаLike all social networking activities, posting information on LinkedIn should be done with care and consideration. Remember, whatever you post online can be viewed by anyone. If there’s something you don’t want a client, family member, or employee reading, DON’T POST IT. Keep in mind the following when using LinkedIn:

1. Don’t invite someone to join your network unless you know them and they know you.

2. Don’t accept an invitation to join another person’s network unless you know them. Look at their profile if you’re unsure and see if the information gives you a clue as to how and where you met them.

3. Don’t post your e-mail address under your name on your profile. That way, you will only connect with people you know a more secure and credible approach to using social networking.

4. Don’t apologize for inviting someone to join your network or asking for a recommendation. If you’ve carefully selected the recipient of your request, there will be no problem. Remember, everyone on LinkedIn is there to build a professional network; they understand the importance of connecting and recommending.

5. Remind people you contact how they know you. Make it easy for them to want to
connect with you.

6. Try to keep your communication informal, yet professional Ч kind of like the conversation at a charity event with colleagues and casual friends from your community. Your knowledge and your personality are both important to convey.

7. Post only pictures on your profile that make you look professional.

8. Be very honest in your bio: your profile could be viewed by anyone and everyone.аMaking yourself look more qualified than you are will never work with a public profile.

9. Although it is nice to have people recommend you on LinkedIn, be sure to offer toаdo the same for others. If you say nice things about others, others will likely doаthe same for you.

10. Make sure everything you post on LinkedIn is correct in terms of grammar, punctuation, and spelling. Nothing makes a bad impression like typos and poor usage. Ask someone proficient in writing to edit your profile. When answering or asking questions in LinkedIn Answers, first compose what you want to say in a Word document (and check spelling/grammar), and then copy and paste the text into the appropriate space on LinkedIn.

Using LinkedIn Groupsа”LinkedIn for Groups” offers users the ability to set up a particular professional interest group (typically under a parent organization, such as an alumni group or professional organization). Then, interested members can join the group by either being invited to joinаor by asking for approval to do so from someone already involved. LinkedIn works to ensure that all groups are officially sanctioned by their parent organizations, including having permission to use the name/logo of the group and having relevant people involved.аThere are likely some 37,000 ‘groups’ that have been set up by LinkedIn users, with some 500 of them listed in the site’s directory (

Besidesаboosting your credibility and giving you a new avenue for seeking advice, others in the groups you join form a special sort of connection. You won’t have access to their extended networks for introductions, but you will automatically be considered a direct connection to each group’s members so that you can see their full profiles and they can appear in your search results. By joining just a few groups, you can add tens of thousandsаof people to your network without having to do so one at a time (and without having to beаintroduced one contact at a time).

For more information, read the blog article at:


Using LinkedIn Answers


LinkedIn Answers is a knowledge exchange of LinkedIn users organized around categories, including:

  • Administration
  • Business Operations
  • Business Travel
  • Career and Education
  • Conferences and Event Planning
  • Finance and Accounting
  • Financial Markets
  • Government and Non-Profit
  • Hiring and Human Resources
  • International
  • Law and Legal
  • Management
  • Marketing and Sales
  • Non-Profit
  • Personal Finance
  • Product Management
  • Professional Development
  • Startups and Small Businesses
  • Sustainability
  • Technology
  • Using LinkedIn


The benefits of using LinkedIn Answers are many. You can increase your knowledge on any number of topics. You can offer answers to questions where you have good information to share. If your answer is rated the best by the person who posed the question, that ranking (called an expertise point) will show up in your profile and attract more people to learn about what expertise you have to offer.


Getting Recommendations


Having someone post a recommendation for your skills and work experience (whether they are clients, community organization leaders, or past employers) can really improve your profile. To ask for a recommendation, go to your profile and click on the ‘Recommendations’ tab on the left. Follow the directions to request a recommendation from someone in your network, and think carefully about the message you send that person regarding the recommendation you’re asking for. Be sure to:

  • Pick someone who knows you well and can recommend you for specific workаyou have done.
  • Give the person you are contacting some idea of what you want them toаrecommend you for (e.g., ask for one or two key skills you demonstrated on a recent project).
  • If appropriate, offer to reciprocate with a recommendation of your own; forаclients and employers alike, being recommended for one’s leadership and management skills is always a plus.
  • Prefer quality over quantity: try to get those who recommend you to be brief. Bebrief yourself when recommending someone.


For more guidance, review this blog article on LinkedIn Recommendation Samples: