Growing World of Sony Essay

(Part 2)


Sony has a complete grasp of this. Sony, which is based out of Japan has expanded to almost every country including a tremendous market in the US, is considered by many to be a marketing marvel. Sony has a dedicated consumer backing, due to its ability’s to market it’s products and keep it’s consumers happy.
The company name “Sony” was created by combining two words. One is ‘sonus’ in Latin, which is the root of such words as ‘sound’ and ‘sonic’. The other is ‘sonny’ meaning little son. The words were used to show that ” Sony” is a very small group of young people who have the energy and passion toward unlimited creation
Though Sony is perhaps best known as a consumer electronics giant, the company is a major provider of technology and services to business, as well. On both consumer and business fronts, Sony is rapidly reinventing its business model for a networked world.
For example, Sony successfully arranged a deal with Cablevision for a new generation of set-top boxes. And the lure of content from Sony Pictures, Sony Music, and other entertainment assets has helped Sony build valuable relationships with companies such as Microsoft, Palm, Microsystems, and TiVo. With a library of more than 4,400 films and more than 40,000 hours of television programming, along with the work of more than 1,000 recording artists on various Sony Music labels.



World of Sony