Ford Essay

(Part 2)


Many of Ford’s top managers left the company to head a new Nissan venture in Tennessee while others went to Ford’s domestic competitors, the most famous of whom was Lee Iacocca who left to head Chrysler. All this came during a recession, soaring gasoline prices and sky-high interest rates (Ford 100: From red ink to glory: The ’80s story). Philip Caldwell would be the man who would turn things around in a huge way. Mr. Caldwell succeeded Henry Ford II as Ford’s top man and he would bring the slogan: ‘At Ford, Quality is job 1’ to the company and he would do so in fuel efficient vehicles that had a European flair.

The 90s to the present saw a diverse wave of changes to not only Ford but the entire American automotive industry. Perhaps the most notable event was the acceptance by Ford’s chief competitors GM and Chrysler to accept billions of dollars of tax pay funds to help stave off bankruptcy. Ford was in the enviable position of not having to accept any funds at all and would close 2008 $13.4 billion in available cash (The New York Times Business)


Supply and Demand for Ford Motor Company


Ford adjusts its output of vehicles on a quarterly basis to meet the demand. As the graph shows, the supply of vehicles over the last five years has increased to keep pace with the demand. Ford manufactures approximately 2,000,000 each year.




Ford Motor Company. (2014, September 14). In Wikipedia, The Free Encyclopedia. Retrieved 20:58, September 17, 2014, from
Historic Sites (2014). The Moving Assembly Line debuted at the Highland Park Plant.
Retrieved from

Ford Crises of 1920-1921. (2007). Retrieved September 17, 2014, from
Ford Richmond Assembly Plant-Operation during the 1930’s. Retrieved September 17, 2014 from
Ford Richmond Assembly Plant-FordТs Conversion to War Production. Retrieved September 17, 2014 from
Stock Tools & Information- Stock, Splits, and Spinoffs. Retrieved September 17, 2014 from