Essay about Cisco Systems
People always want to be on top so clients are more likely to replace existing routers and switches with new spec models. The services of Cisco also fall into this classification if this is something that a client has previously purchased.
Many of Cisco’s products will fall into modified rebuy, one of which is the company’s routers and switches. Modified Rebuy is a buying situation in which an individual or organization purchase goods that have been purchased previously but changes either the supplier or some other elements of the previous order. In this type of buying situation clients would replace existing routers and switches with new spec models. This implies that the customers will go through an extensive buying process and would go through an analytical perspective caused by the want to modify the specification of the product. With this kind of buying situation the supplier, which is Cisco, would be pressured and would have the need to improve their products to satisfy its customers. With the need to improve their products, Cisco would also go through an extensive buying process and make longer decisions concerning the product.
Based on the previous answers, it should already be apparent that Cisco buying situations are much more complex than consumer buying processes. Furthermore, not only are there more steps involved in the business buying process than there are in the consumer buying process, but for a complex modified rebuy, the customer is certainly going to go through each of these steps from a very analytical perspective.